Initially inheriting Levi's digital online presence that consisted of a two page HTML static website, I was convinced that the brand could do far better.

Over a period of two year and as the creative director responsible for the Levi's Dockers website, I built a collaborative and honest relationship with key stakeholders within Levi's Brussels, exposing the brand to a strong visual direction and ensuring it 'owned' the khaki space.

Focusing on the heritage of the Dockers brand and a hedonistic 1960's San Francisco lifestyle, the birthplace of Levis' Dockers, I led the creative team and responded and directed a digital roadmap that amplified the brand to ensure maximum awareness and success to its European audience.

heritage

Challenged with creating a unique platform that would house all things Dockers and be a home for the brand, we created the first iteration of the site pulling on the DNA of the brand, San Francisco. Working with a series of photographers and film makers we commissioned content that captured the spirit of San Francisco that made the Dockers brand possible.   

E-Commerce

With the brand embracing digital we moved Dockers to an e-commerce platform that displayed the products and allowed visitors to purchase the items online.

The Levis Dockers Style Awards

Launching The Levis Dockers Style Awards was one of the brands crowning moments. Inviting up and coming stylists from around the globe to create unique styles using Dockers clothing, the campaign ran for six seasons and generated huge uptake in the brand.

Role: Creative Director
Client: Levi's EMEA
Agency: Duke Interactive

Bec Brodie - Art Director & visual styling
Kevin Harris - Strategy & Planning
Violette Castagné - Account Director
Sylwia Bernatowicz - Design & Motion Graphics