Having previously succeeded in leading the creative direction in aligning Nissan and Island Records with the creation of QASHQA-Island, I was keen to ensure that the Nissan brand continued its new found digital success. Working closely with the creative team, we set about devising a campaign that would build on the momentum and genre of QASHQAI-Island, and ensure the audience solidified its connection with the Nissan Juke brand.

The campaign, ‘Behind the Hit' focused on allowing users to mix a track of La Roux with the full campaign strategy including:-

- a responsive mobile friendly website
- an online game
- an awareness campaign
- wide social media coverage
- a live experiential gig at Koko in London

The campaign consequently set Nissan on the road to social media success and a wealth of industry awards.

NUMBER 1

The campaign was a huge success and won a series of awards including:-

- DMA, Bronze, Telecommunications, 'Nissan Juke, Behind The Hit'
- NMA Awards, Winner, Automotive, 'Nissan Juke, Behind The Hit'
- NMA Awards, Finalist, Mobile, 'Nissan Juke, Behind The Hit'
- Marketing Week Engage, Finalist, Automotive, 'Nissan Juke, Behind The Hit'
- Revolution Awards, Finalist Automotive, 'Nissan Juke, Behind The Hit'
- Revolution Awards, Finalist, Consumer Engagement, 'Nissan Juke, Behind The Hit'
- DMA, Gold, Social Media, 'Nissan Juke, Behind The Hit'

GIG IN A BOX

In addition to the digital platform, 'Behind The Hit', I was responsible for the creation of Gig in a Box. Gig in a Box was an experiential campaign that resulted in a surprise gig in Manchester featuring La Roux jump out of a billboard to play live audience.

driving nissan

Behind the Hit was just one campaign of many campaigns that I was responsible for as a I led the creative direction for Nissan over the period of 1,277 days.

Role: Creative Director
Client: Nissan
Agency: Digitas

Thomas Olivier - Creative Lead & Art Direction
Dan Bort- Strategy & Planning
Mike Stone - Storyboards and visuals